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Multi-Location Cosmetic Dental Practice
Practice Type
General Dentistry with Invisalign & Cosmetic Services
Primary Goal
Increase high-value cosmetic cases and reduce reliance on referrals
Southeast U.S.
3 locations across two states
Date
April 2025
The Challenge:
This growing dental group had strong clinical outcomes but inconsistent new patient flow. Invisalign and cosmetic services were underutilized, and each location marketed itself differently—resulting in brand inconsistency and missed opportunities in local search.
Despite solid word-of-mouth referrals, leadership wanted predictable growth they could scale across all locations.
The Strategy:
Malone Marketing implemented a unified, multi-location growth strategy:
- Local SEO optimization for each location
- Google Business Profile restructuring and review generation
- Conversion-focused service pages for Invisalign and cosmetic dentistry
- Targeted Google Ads for high-intent cosmetic keywords
- Before-and-after galleries to build trust and authority
- Centralized tracking and reporting across all locations
The Results
- +42% increase in cosmetic consultation requests
- Top-3 Google rankings for Invisalign-related searches in all service areas
- 68 new Invisalign cases within the first 12 months
- $420,000+ in attributed Invisalign revenue
Consistent brand presence across all locations
Why It Worked
Elective dental services require trust, visibility, and clear differentiation. By aligning local dominance with conversion-focused messaging, this practice turned search demand into booked, high-value cases—nationwide strategy, local execution.